{"product_id":"19312585","title":"Plum 5Per Niacinamide Face Serum With Rice Water 30Ml","description":"h1 class=\"a-size-base-plus a-text-bold\" style=\"padding: 0px 0px 4px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; text-rendering: optimizelegibility; color: rgb(15, 17, 17); font-family: \"Amazon Ember\", Arial, sans-serif; font-weight: 700 !important; font-size: 16px !important; line-height: 24px !important;\"\u0026gt;About this item\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\" style='margin-right: 0px; margin-bottom: 0px; margin-left: 18px; color: rgb(15, 17, 17); padding: 0px; font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px;'\u003e\n\u003cli class=\"a-spacing-mini\" style=\"list-style: disc; overflow-wrap: break-word; margin: 0px;\"\u003e\u003cspan class=\"a-list-item\" style=\"color: var(--__N4QdCheV6mGo,#0f1111);\"\u003eCLEARS BLEMISHES: Niacinamide is a water-soluble form of Vitamin B3 which helps brighten skin and clear blemishes. This face serum is beginner-friendly since it contains 5% Niacinamide and it is proven that Niacinamide when used between 5%-10% is safe, gentle, and effective.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\" style=\"list-style: disc; overflow-wrap: break-word; margin: 0px;\"\u003e\u003cspan class=\"a-list-item\" style=\"color: var(--__N4QdCheV6mGo,#0f1111);\"\u003eBRIGHTENS SKIN: Rice water helps clear blemishes, makes skin soft \u0026amp; supple and visibly improves skin tone \u0026amp; texture. Rice water is rich in amino acids, antioxidants, and minerals which reduces the skin's ageing process hence making your skin look younger for longer.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\" style=\"list-style: disc; overflow-wrap: break-word; margin: 0px;\"\u003e\u003cspan class=\"a-list-item\" style=\"color: var(--__N4QdCheV6mGo,#0f1111);\"\u003eSMOOTHNESS \u0026amp; HYDRATION: The amino acid complex in the formula makes the skin smoother and softer by enhancing water retention on the skin's top surface. They protect skin from free-radical damage \u0026amp; make skin look nourished. Arginine helps to restore visible skin damage, Histidine soothes the skin and has antioxidant properties, Methionine protects the skin from harmful substances, Lysine strengthens the skin’s surface, Proline, Leucine and Glycine make fine lines and wrinkles less deep.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\" style=\"list-style: disc; overflow-wrap: break-word; margin: 0px;\"\u003e\u003cspan class=\"a-list-item\" style=\"color: var(--__N4QdCheV6mGo,#0f1111);\"\u003eHOW TO USE: Take a few drops of the serum and pat it onto cleansed face. Wait for the serum to fully absorb before layering. Make sure to follow up with SPF during the day, and moisturizer at night.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\" style=\"list-style: disc; overflow-wrap: break-word; margin: 0px;\"\u003e\u003cspan class=\"a-list-item\" style=\"color: var(--__N4QdCheV6mGo,#0f1111);\"\u003eMADE WITH LOVE: FDA Approved | Stability Tested | Fragrance-Free | Paraben-Free | Cruelty-Free | 100% Vegan | For All Skin Types | For Men \u0026amp; Women\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PLUM GOODNESS","offers":[{"title":"Default Title","offer_id":42647237820487,"sku":"14797","price":479.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/3939\/6167\/files\/19312585-1730823878684.jpg?v=1774727772","url":"https:\/\/shreebeauty.in\/products\/19312585","provider":"Shree Beauty","version":"1.0","type":"link"}