Olivia De Tan Face Wash With Tomato Juice 50Ml

Olivia De Tan Face Wash with Tomato Juice is formulated specifically for one of India's most universal and persistent skin concerns: sun tan. In a country where UV Index readings regularly reach 9–11+ and outdoor sun exposure is unavoidable for most people — commuting, markets, schools, outdoor work — gradual tanning and UV-induced pigmentation accumulate on the skin faster than the skin's natural renewal cycle can clear them.

 Tomato is not a cosmetic ingredient by accident. It is one of nature's richest sources of lycopene — a carotenoid antioxidant with an exceptional scientific profile. Lycopene has been identified in research as 10x more potent than beta-carotene as a free-radical scavenger, making it one of the most effective natural agents against UV-induced oxidative skin damage — the cellular process that triggers melanin overproduction (tan and dark spots).

 This face wash works on two levels: the natural alpha-hydroxy acids (citric and malic acid) naturally present in tomato juice provide gentle exfoliation that physically lifts the uppermost layer of tanned, dead skin cells. Simultaneously, lycopene works deeper in the epidermis to interrupt the oxidative cascade that drives ongoing melanin synthesis from continued sun exposure. Niacinamide completes the mechanism by blocking the transfer of existing melanin to the skin surface cells.  

This is not a bleaching product. It contains no hydroquinone, no mercury compounds, no chemical oxidising agents. It works entirely with the skin's own renewal biology to restore the complexion you had before the tan — naturally and safely.

Benefits

• Lycopene (from tomato) — 10x more potent than beta-carotene as an antioxidant — neutralises UV-induced oxidative damage that triggers tan
• Natural AHAs (citric and malic acid) in tomato juice gently exfoliate the surface layer of tanned, dead skin cells
• Niacinamide blocks melanin transfer to skin cells — directly reducing the visible darkening from both tan and sun spots
• Brightens the complexion gradually and naturally without bleaching agents, hydroquinone, or chemical lighteners
• Antioxidant protection helps prevent new tan formation even on days of continued sun exposure
• Suitable for all Indian skin tones and all skin
• types
• Effective for both fresh tan (recent sun exposure) and accumulated tan (longstanding darkening)
• Gentle enough for twice-daily use year-round

Direction To Use

• Step 1 — Wet face and neck thoroughly.
• Step 2 — Apply a generous amount of face wash to face and neck (include the back of the neck, jawline, and décolleté if these areas are tanned).
• Step 3 — Massage in circular motions for 60–90 seconds. The longer contact time compared to a regular face wash allows the lycopene and AHAs to interact meaningfully with the skin.
• Step 4 — Optional de-tan enhancement: Before rinsing, pause for 30–60 additional seconds with the product still on the skin. This extended contact increases AHA exfoliation and lycopene antioxidant action.
• Step 5 — Rinse thoroughly with cool water.
• Step 6 — Pat dry. Follow with sunscreen (SPF 30+) in the morning.

Recommended frequency: Twice daily.
For accelerated de-tan results: Use this face wash twice daily AND apply the Olivia De Tan Clay Mask 2–3 times per week. This combination addresses both surface exfoliation and deeper pigmentation correction together.